What is sports marketing?
Is it relevant only to professional sports?
Can it help keep people engaged in sports, fitness, and recreational activities?
Is it applied in Greece?
How can sports marketing, combined with research, contribute to lifelong physical activity?
These are the questions answered by Efi Tsitskari, Professor of Sports Marketing at the Department of Physical Education and Sport Science of the Democritus University of Thrace, in an interview on Voice of Greece, ERT’s international radio service, for the program “Athletic Voice” with Grigoris Nanis.
Editor-in-Chief: Stella Gliana